St. Louis Based Weekends Only Furniture Outlet Announces Market Expansion to Indianapolis, Indiana in May 2015
ST. LOUIS :: (October 23, 2014) :: For Immediate Release —Tom Phillips, CEO of St. Louis-based furniture store, Weekends Only Furniture Outlet announces a new location will open in the Castleton suburb of Indianapolis, Indiana in late Spring, 2015. The store will be located at 8315 Center Run Drive, in a former Burlington Coat Factory. Construction will begin January, 2015 to prepare the 92,000 ft² space for opening.
"Opening a store outside the St. Louis market is a significant event in our 17 year history, and we are thrilled that Indianapolis will be our first,” said Tom Phillips, Chief Executive Officer, Weekends Only. “I am confident our concept will be well received in Indy, and I am even more confident in our people and our culture. These are the real growth enablers at Weekends Only."
The intent to move out of market has been a key element to Weekends Only growth plan, and a long term focus of CEO, Tom Phillips and President, Lane Hamm. Said Hamm, “I am ecstatic about the opportunity to open up our concept in the Indianapolis market. It is gratifying to know our efforts will soon result in fulfilling our mission in Indianapolis to Save our Customers Money.”
It is unclear how Indianapolis customers will accept the limited Friday through Sunday “only” shopping hours and everyday low pricing strategy. Other furniture stores in the market like Kittle’s, The RoomPlace and Value City Furniture are open all week and offer a variety of sales, coupons and limited-time promotions to stimulate store traffic. The in-store set up is also quite different. Weekends Only combines like-pieces together, eschewing the traditional store set up of merchandised “rooms” which may not appeal to customers with this shopping preference.
The company is considering a second location in Indianapolis, as well as other markets that could be serviced by the St. Louis distribution center.
Weekends Only plans to relocate key management from St. Louis to help embed the values-based culture in the new market. The new store will create up to 40 new jobs for the area and recruiting is already underway.
Jane Roberts, VP of Merchandising shared her excitement about the announcement. “We are thrilled to be taking the next step toward achieving our vision of becoming a Top 50 Furniture retailer. We offer closeouts, brand names and a thrill of the hunt consumer shopping experience. We are passionate about saving our customers money and luckily for us, there are consumers everywhere that want to save money.”
For information about hiring for the new location, visit www.weekendsonly.com/employment, or call 314-447-1500.
About Weekends Only Furniture Outlet
Founded in 1997, Weekends Only Furniture Outlet has become a leading furniture retailer in St. Louis. The company’s concept is unique—only open Fridays, Saturdays and Sundays to save customers money while offering special buys and truckload purchases. Weekends Only has grown to include five locations in the St. Louis area, including West County, Bridgeton, Fairview Heights, Mid Rivers and South County, an ecommerce online store, and out-of-market expansion planned into Indianapolis in 2015. More people shop Weekends Only than any other home furnishings store in St. Louis. The company’s corporate office is located in Webster Groves, MO. For more information about Weekends Only, please call 314-447-1552 or visit www.weekendsonly.com.